Social Strategy is the new face of marketing.
Social media is how many people communicate and is a powerful tool for marketing. However, it is constantly changing. As each new platform emerges so does a new list of user demands and expectations. This can be intimidating and stressful. This is where building a strong Social Strategy comes into play. Wilderness is dedicated to optimizing social media and following the trends. Having a good strategy gives you access to multiple, cost effective, marketing outlets.
We are constantly learning and creating plans for proactive and reactive community participation. This means that the content we produce is conversational, authentic and requires audience involvement. We dont just see a target, we see a consumer who can help perpetuate the brand. As they respond, share and “like” your content, your exposure to knew audiences increases.