Lawter creates, adhesives, specialty coatings, aroma chemicals and synthetic rubbers. They approached our team at the start of 2016 looking for a full top-down revamp of their website.
They wanted expert WordPress knowledge that would deliver a security conscious and highly technical, strategic rethink of a complex site, providing the flexibility the marketing team needed to drive the exponential growth of Lawter.
Lawter needed more than just a nice redesign. We began the project with a full analytics audit and detailed research into buyer personas. We then ran sessions with their marketing, analytics, content and technology teams to develop the user journeys, site architecture and content strategy required to get potential Lawter customers from website visitors to converted new customers.
Content is king, and the new Lawter blog is designed to feel like a standalone magazine in itself. The site will also host a series of other content marketing resources such as case studies and white papers.
Our unique modular approach to WordPress theme development means Lawter have a site that is fully flexible and extendable, whilst being easy to troubleshoot and maintain. Every content section on the site is built as a ‘module’ that the Lawter marketing team can redeploy. This gives the ability to create new content and generate landing pages for individual campaigns quickly, easily and through the WordPress dashboard.