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One Call Now

One Call Now

Chances are you’ve received an automated email, text or phone call recently from a school, business, or a sports team. Automated group messaging is used by groups large and small to communicate a unified message quickly to many people. One Call Now is front and center in that industry, and they have simple, reliable messaging solutions for practically any organization.

The Strategy

One Call Now is a powerful force in the automated group messaging world, and they needed a website to back it up. Our focus was to transform an older, static site into a responsive one that encourages visitors to explore, which fortifies their customer relationship management (CRM).

The Delivery

This project was a major overhaul. Their website had become rusty and dated.  It lacked the capabilities required of a dynamic, growing company.  Quite simply, One Call Now had outgrown its digital space. We redesigned the layout, rewrote content, and assembled a host of back-end updates to create a smart, refreshing website.

Now the pages provide a better user experience with compelling calls to action. In addition, we segmented their clients more clearly. Considering the mobile-friendly revolution is well under way, we ensured their site was more responsive to visitors using mobile devices. Under the hood, we integrated their CRM, marketing automation tools, human resources capabilities, and other elements of their services. We can proudly say,One Call Now’s digital house is now in order.

The Results

It is common for website traffic to slow down after a redesign, yet our team prevented that big slide.  In fact, One Call Now’s site traffic was better than projected. The site has seen a surge in visitors, and in conversions. Achieving both was critical to the launch of the new site and reflects dedication to a healthy retention of SEO standings.

Date

December 3, 2013