It starts in kindergarten. Maybe sooner for some. But somewhere early along the way, we all pick up a pencil and start the process of getting what was once in our brains, out of our brains and down on paper.
This is when it starts, that feeling of empowerment that hasn’t yet been squashed, snubbed or processed out of you. The pencil in your hand is a direct conduit to the very core of your soul. Things you could never get the courage to say out loud are pushed into the world ready to be shared.
Good writers never ground that wire. We keep it going, and we pass the charge onto others. In marketing, we get the opportunity to use those words, every vowel, every consonant, every period, dash and ellipses … to capture stories and start the process of telling.
Everything comes down to art and copy. When you use the right words, you can unleash a movement, and that’s my goal at Wilderness Agency, to unleash a movement and empower to copy department to put pencil to paper and be the conduit that charges the message and jumpstarts the conversation.