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Author: Mary Beth Reser

The Authentic Truth About Authenticity

[vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text] Authenticity. It's the difference between smoke and mirrors and standing on the stage in your underwear, while the audience looks on.   Exposing your brand to scrutiny is difficult, but in today's world of marketing noise pollution, honesty sells and authenticity is the difference between...

Instead of falling, we flew.

[vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text] "The moment you doubt whether you can fly, you cease for ever to be able to do it." J.M. Barrie   Here's a thing that happened. In November, we made the decision to hit reset on our business. We had outgrown our relationship with Gem...