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Did You Forget to do Your 2016 Business Plan Too?


December Promises + New Years Resolutions

You knew December was coming and things were going to slow down. You probably told yourself that this year you were going to use the time to strategize for 2016…just like you probably told yourself last year. I know I did.

Then New Years came and went. All that’s left now is an extended waistline paired with new resolutions that you are already starting to question. Staring 2016 in the face means there isn’t much time for in depth strategic planning, but I think that’s okay.

In the past few months I’ve started to realize how little I value 5 year plans. In college, I learned to despise business plans. Four years at University were spent creating and analyzing over 30 business and/or marketing plans. After I graduated, I saw efforts of other agencies who would do week long strategy sessions to create a business plan. They would charge tens of thousands of dollars and in the end provide a document that suggested they do the same marketing tactics that the agency had planned on selling prior to the first meeting. Ultimately creating a means to justify the ends.

My real concern lies within the knowledge that marketers and business consultants aren’t fortune tellers. Attempting a five year plan in today’s business environment which moves at the speed of light is nothing short of laughable. Technology changes too fast. Trends change too fast. Sure you could guess…but what a substantial waste of time.

Survival in today’s business world relies upon agility. You and your business need to be flexible to scale to the occasion. You need to be able to dance around the ring like a boxer, dodging fatal blows and seeking opportunities to strike. Setting a long term plan when you just need to win the round is about as useful as a trap door on a lifeboat.

Not 5 years. What does it take to get through the next one?


Young man working on his laptop in a coffee shop, rear view of business man hands busy using laptop at office desk ** Note: Shallow depth of field

Business Plans That Actually Work

We believe that the fundamental purpose of a business plan is to create alignment.

Click here to download the Business Model Canvas, and start thinking about how the elements of your business work together to help you achieve your goals.

The layout will help you map, discuss, design and invent new business models so you can start creating, delivering and capturing value.

If you need help or would like us to come in and lead a group please reach out so we can schedule a time.

Happy New Years and cheers to a successful 2016 for all of us!

Written by: Richard Kaiser

Some of my fondest memories from my formative years were from Boy Scout camps sitting on rough, wooden logs that encircled a crackling fire sharing stories with the other boys. I believe in my heart that it is a human need to be told stories. We crave stories much in the same way we crave love. The work we do at Wilderness Agency is based upon this primal need. We bring together some of the best creative talent from around the world to tell our client’s stories, to share their passion with the world.

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