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Strategy

The Authentic Truth About Authenticity

[vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text] Authenticity. It's the difference between smoke and mirrors and standing on the stage in your underwear, while the audience looks on.   Exposing your brand to scrutiny is difficult, but in today's world of marketing noise pollution, honesty sells and authenticity is the difference between...

Instead of falling, we flew.

[vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text] "The moment you doubt whether you can fly, you cease for ever to be able to do it." J.M. Barrie   Here's a thing that happened. In November, we made the decision to hit reset on our business. We had outgrown our relationship with Gem...

Trees in the Wilderness

Many people never consider the struggle of the trees in an old forest. Trees spend their whole lives in competition. Each tries to out position the other in the pursuit of a little more sunlight to sustain the photosynthesis they need to keep growing to...

Dogs and Wolves

Dogs are loyal. They are dependable. The relationship is understood. They are fed regularly and don't wander beyond the confines of the fence.   Wolves are independent in nature. They are self reliant. They forgo regularity for freedom. They must hunt. Their survival depends on it....

No Trophies

"I'm just try 'n stay alive and take care of my people And they don't have no award for that" +Drake There are plenty of awards to be won in this industry. Early on I was taught that the coveted Hermes head of the Advertising Federation was something...

Form Over Function

A Tale of Two Platforms While evaluating two project management platforms I took the call with FunctionPoint to give them a chance to win my business.  We went through the value proposition and discussed the functionality of FunctionPoint vs. FunctionFox (currently the lead contender).  The rep...