I am obsessed with design thinking to the point that I dream about better marketing. I truly believe that if you put strategic thought into building a better foundation and structure for your brand that you are setting yourself up for a successful path forward. Your brand standards are the blueprint for the trajectory of your company.
Whether you know it or not, your brand has a personality. It might be playful or serious, aggressive or discreet. Aligning your brand with the feelings you want people to have about your company is crucial to achieving your goals.
At Wilderness Agency, I get the opportunity to help brands zero in on their goals and set a specific pathway to achieving them through structure and strategy that gives our creative teams room to play. You can’t push past boundaries if you don’t set them to begin with, and my job is to make sure we are pushing your band forward in a way that makes you successful, recognizable and effective.