The value of a good first impression cannot be overstated, and, in today’s digital age, you could already be making a poor one by not showing up to the meeting. Launching a website without an inbound strategy is the equivalent of moving into a neighborhood and expecting your new neighbors to throw you a party. Inbound is more like knocking on their doors and offering to throw them one.
Google wants to provide users with the absolute best content to match their search. That’s how they win their game. I win my game by helping my clients be the one to give it to them through a comprehensive strategy of Google Ads, paid social, search engine optimization and metadata.
If someone tells you they are an SEO expert, they’re already lying. The rules are always changing. In order to stay ahead, you don’t have to just keep up with them, you need to be willing to keep learning, playing and working ahead by offering content that is authentically relevant and valuable.