Video Content Marketing
Aileron focuses on helping business owners grow their business strategically by helping them refocus on what they need to build better versions of their businesses as they exist today. The nonprofit organization helps business leaders by removing layers of superficiality to get at the core of what drives success.
For all that the organization focuses on strategy, their website wasn’t doing them any favors, primarily because it was lacking a strategy of its own. Although it was flush with great content, sprinkled throughout a significant number of pages, the journey was missing, leaving users to wander the site without clear direction.
Wilderness provided Aileron with a website refresh that infused a new design and color palette and refocused its content and provided a clear path for site visitors to follow.
Wilderness also worked to expand a partnership with Forbes, through which video content and blogs produced by the agency could be posted and expand Aileron’s reach, exposing the organization’s value to a large-scale business audience and attract them back to the Aileron website.
Vectren wanted to convey it’s change from a gas supplier to a gas distributor. Its challenge came in communicating that change and how important it was for their customers to choose a new natural gas supplier. After sending out long informative letters to their customers, the message was still unclear.
Along came a creation of using two methods to help make this complex proposition easier to comprehend. Through simple animation and analogies, their message became easier to understand for all of their customers. Through this, customers now could see what Vectren was transitioning into.
Instead of a long winded letter, 30 second television spot reached more customers and allowed Vectren to be able to transition quicker into becoming more effective suppliers. Within a few weeks, a substantial amount of customers were able to choose their own suppliers due to the commercial.
In a crowded marketplace, Capital Health struggled to differentiate itself from other in-home health companies struggling to recruit new employees.
From the management team to the individuals they serve, focuses on providing an inviting environment. The organization has grown rapidly to serve 12 geographical areas within its regional footprint, relying on a staff of more than 1,500. Without a funnel of dependable employees, Capital stood to lose the market share it was rapidly gaining.
Wilderness Agency leveraged intimate video interviews with the team to capture authentic stories from Capital employees, some of whom have grown with the organization for more than 16 years. Videos were short, simple and to the point, driving prospects to want to join the Capital Health family.
Wilderness helped Capital identify its key differentiators to help attract more employees. Through research and strategy provided by Wilderness, Capital was able to leverage the data to create video testimonials that spoke directly to the audience and leveraged an informed strategy to accelerate the recruitment engine.
The Miami Valley School takes pride in giving their students an exemplary education. When it came to getting more parents interested in sending their kindergarten age children to their school, Wilderness Agency went straight to the source.
By asking the kindergarten teachers directly about what separated them from other schools and what they would offer, parents now had a better idea of what it would be like for their child to attend Miami Valley School. They also would have a better understanding of what their children’s teachers were like and what they valued.
Wilderness Agency made the effort to talk to some of the children and show them in their environment while they learned and while they played. This helped convey the message that the children had a good time learning and felt comfortable enough to share what they were learning. Explaining their process and going in depth on how to prepare a child for that first year of school made the parents feel safe and that their little ones would be in a good place.
WYSO, a listener-supported public radio station, wanted to broaden their audience through a new listener campaign. To reach that new audience meant expanding into different forms of media and branching out into the world of social media. It was important to show that their audience represented a broad range of the community.
The process of putting all of this together started with our questions to the members and listeners. It was important for people who didn’t know about WYSO or public radio to be informed by their peers. To be able to see these first-hand accounts from people would help the new listeners attach to a real life person rather than a disembodied voice. These videos will be able to reach more people through social media and give them an easily digestible piece of information that they can share with their friends and family.
From high school age students to young professionals, to retirees with an interest in telling their story Wilderness Agency captured an interesting mix of people from different backgrounds and share what they love about their radio station and their community.
As Belzona’s only Midwest distributor, Rumford Industrial Group wanted to show off the compound’s dexterity and the multiple uses for repairing engine blocks, shafts, keyways, chillers, and a multitude of industrial capabilities.
Despite its high-level performance, Rumford still faced a mountain of objections when attempting to convince customers. Giving customers a visual representation was very important for CEO Jim Rumford.
Wilderness Agency wanted the main subject to be Jim Rumford explaining the process that the technician would be going through to repair these damaged items. The set would be the warehouse of Rumford Industrial Group. The lighting in the warehouse were large fluorescent tubes and not conducive for our subject.
Ultimately, the project was an easy shoot, with only minor issues of ambient noise. With the use of Adobe Audition and Adobe Premiere, we were able to get the video cut together and audio cleaned up with relative ease. Now, Rumford has an easy and effective way to show how great their product is.
Emerson Climate Technologies needed to highlight it’s technology in maintaining temperature control systems and their expansion into the global market of BRIC countries. To describe the process of how their technology works and explaining their value proposition, animation, stock photography, and kinetic text were the most effective and practical uses. In an effort to easily digest a lot of the information that centered around data and cost saving measures, the facts would show up on screen and then direct your attention to how Emerson is taking charge in that area.
This information had to be delivered in a unique and interesting way to keep the viewer interested in how fast and how far Emerson was expanding. The motion from panel to panel, from topic to topic, gives the viewer a sense of being involved with that rapid growth and connects them to the message.
The use of color helped deliver their message of the values that will help them in the future. Showing their commitment to energy efficiency and the environment was a critical part that ensured their investment into the future, and not just the future of their company.
With an extensive background in video production, motion graphics, color correction, audio, video editing, Chris Browne proves to be an able bodied person to have on a shoot. From pre-production to post-production, his value comes from years of experience and an ever adaptive learning process.
Coming from an environment with multiple clients and tight deadlines helped sharpen his skills in the production/editing process. Having a background in live shoots and being a valuable member during the production process helped prepare him for a career in the content creation.
For these videos, all motion graphics, titles and color correction were done by him. In the instance of the Emily Haines interview, all production including the interview process and all post-production duties were accomplished by himself.
With his effective use of motion graphics keeps viewers engaged, it doesn’t distract from the message. He prides himself in having a great understanding in how to properly salvage audio tracks so that no answers are left behind. His portfolio encapsulates his ability to handle more than just the basic shoot, but all of the factors in content creation.