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Our Process

GUIDING PRINCIPLES THAT ENSURE STRONG PARTNERS

 

Work toward a single vision.

 

Foster open & proactive communication.

 

Collaboration means that we are in this together.

 

Stay Agile, because change is inevitable.

ESTABLISH PROJECT PARAMETERS

 

The kickoff meeting is an opportunity for project stakeholders to come together with our team to identify needs, goals, budget, and schedule for the project. At the project kickoff, you will meet your project manager as a single point of contact that ensures your project is kept on time, on budget and ultimately, achieving and surpassing your goals.

KNOWLEDGE & ASSET SHARING

 

Taking the knowledge gained from the Kickoff meeting, our team goes into full research mode by analyzing your competition and engaging with both internal stakeholders and end-users. Our team engages through one-on-one interviews, group round-table discussion, and/or surveys dependent upon project scope.

OVERALL STRATEGY

 

Strategy is at the core of everything we do. Our team will compile feedback from our brainstorming and research efforts and compile a research analysis that is comprised of end-user segmentation, a technology strategy, a clearly defined and articulated value proposition and a strategic vision.

DEVELOP IDEAS & DIRECTION

 

With a defined strategy our content team begins creation of a finalized sitemap, wireframe, mood board and design board to ensure all stakeholders are united with one vision. From there our team works to create the layouts of your project following our carefully laid out plan.

FINAL PRODUCTION ASSETS

 

With a design framework in place, we begin the process of auditing and reworking existing content, migrating content, style guide creation, and search engine optimization. This is the culmination of efforts thus far. It provides a clear image of a central goal that all key stakeholders are working toward.

EFFECTIVE ADOPTION

 

The build phase is typically the most involved; however, through the initial careful planning, our team is able to implement your approved designs, provide internal testing, and end-user testing to ensure a solid product for launch. Our team also provides system support and training on all digitally based projects. Finally, the moment that everyone has been waiting for…an effortless launch of your project!

ITERATIVE IMPROVEMENT

 

We don’t believe in the “set it and forget” approach. We work with all of our clients to provide a debrief session to ensure that all objectives outlined in the earlier phases have been met. Beyond that we perform a project analysis to identify ways to measure and enhance your project or future projects. We then work with your team to identify future phases.

YOU ARE THE COMPANY YOU KEEP

Past & Present Organizations Our Team Has Worked With to Share Their Stories