Establish Project Parameters
The initial meeting is an opportunity for project stakeholders to come together with our team to identify needs, goals, budget, and schedule for the project. At the project kickoff, you will meet your project manager as a single point of contact to ensure your project is kept on time and on budget.
Knowledge & Asset Sharing
Taking the knowledge gained from the kickoff, our team goes into full research mode by analyzing your competition and engaging with internal and external stakeholders, as well as end-users. Our team engages through one-on-one interviews, group round-table discussion, and/or surveys, dependent upon project scope.
The project team will compile feedback from our brainstorming and research efforts and set the ultimate vision for the project. We will deliver a strategy document that will include a mood board, design board, sitemap and wireframe to ensure all stakeholders are united with one vision.
From there, our design team works to create designs and layouts that fulfill the strategic vision for the project, whether it is a website, video, tradeshow booth, direct mail campaign, landing page, special event plan, brochure, project proposal or interior design.
Finalize Production Assets
With a design framework in place, we begin the process of auditing and reworking existing content, and crafting new, strategic content specifically for the elements associated with your project. This could include SEO copy optimized to rank your website higher in search results or strategically-framed messaging to drive home a killer campaign.
The build phase is the most involved; however, through careful planning upfront, our team is able to implement approved designs, provide internal testing, and end-user testing to ensure a solid product for launch.
Measure, Enhance & Maintain
We don't believe in a set it and forget it approach. We work with all our clients to provide a debrief session to ensure all objectives outline in the earlier phases have been met. We will perform and deliver a project analysis to identify ways to measure and enhance your project or future projects. We will then work with your team to identify future phases.