Establish project parameters / Knowledge share / Asset sharing
The initial meeting is an opportunity for project stakeholders to come together with our team to identify needs, goals, budget, and schedule for the project. At the project kickoff you will meet your project manager as a single point of contact that ensures your project is kept on time and on budget.
Establish Project Parameters / Knowledge & Asset Sharing
Taking the knowledge gained from the Kickoff our team goes into full research mode by analyzing your competition and engaging with both internal stakeholders and end-users. Our team engages through one-on-one interviews, group round-table discussion, and/or surveys dependent upon project scope.
Overall strategy / Confirmed list of deliverables
Strategy is at the core of everything we do. Our team will compile feedback from our brainstorming and research efforts and compile a research analysis that is comprised of end-user segmentation, a technology strategy, a clearly defined and articulated value proposition and a strategic vision.
Develop ideas / Select design direction / Final design approval
With a defined strategy our content team begins creation of a proposed sitemap, wireframe, mood board and design board to ensure all stakeholders are united with one vision. From there our design team works to create the layouts of your project, whether that is a website homepage and interior pages, tradeshow booth, or interior design.
Document / Production
Final production assets & specifications
With a design framework in place we begin the process of auditing and reworking existing content, migrating content, style guide creation, and search engine optimization for digital projects. This is the culmination of efforts thus far. It provides a clear image of a central goal that all key stakeholders are working towards.
The build phase is typically the most involved; however, through careful planning upfront our team is able to implement your approved designs, provide internal testing, and end-user testing to ensure a solid product for launch. Our team also provides system support and training on all digitally based projects. Finally, the moment that everyone has been waiting for...an effortless launch of your project.
Measure, Enhance, & Maintain
We dont believe in the set it and forget approach. We work with all of our clients to provide a debrief session to ensure that all objectives outline in the earlier phases have been met. Beyond that we perform a project analysis to identify ways to measure and enhance your project or future projects. We then work with your team to identify future phases.