Social Media Analysis Tracks and Influences Your Online Supporters
Social media has had a huge impact on how we communicate and how often we use the Internet. This directly impacts how brands build relationships with their customers. Until this Age of the Internet we were unable to measure word of mouth advocacy, now we can actively track and directly influence our online advocates through social media analysis.
Platforms like Facebook, Twitter, Instagram, and LinkedIn encourage users to share information and opinions. Digital tracking capabilities can identify, track and respond to promoters and detractors across these platforms in real time. Wilderness helps you put all of this in perspective. We cut through all of the chatter and find the most insightful comments and influential consumers. This information can then be matched with marketing activity, consumer behavior and trends to better understand what drives your customers and which communication strategies worked best.