Collateral Design Means Print Isn’t Dead.
Wilderness believes collateral design is crucial. These printed materials, whether it’s business cards, product packaging, or a brochure, needs to travel well. Every piece is an opportunity to help your company stand out and promote your brand in as many places as possible.
There must be consistency across all your collateral material so you can be easily identified and distinguished from competitors. For example: the design on your business cards should match the design on your direct mail or company polos. It’s not just about having your logo on printed material, it is about having distinctive and cohesive characteristics on all your printed material. This will help you become more recognizable to consumers which in turn grows your business.