In a crowded marketplace, Capital Health struggled to differentiate itself from other in-home health companies struggling to recruit new employees.
From the management team to the individuals they serve, focuses on providing an inviting environment. The organization has grown rapidly to serve 12 geographical areas within its regional footprint, relying on a staff of more than 1,500. Without a funnel of dependable employees, Capital stood to lose the market share it was rapidly gaining.
Wilderness Agency leveraged intimate video interviews with the team to capture authentic stories from Capital employees, some of whom have grown with the organization for more than 16 years. Videos were short, simple and to the point, driving prospects to want to join the Capital Health family.
Wilderness helped Capital identify its key differentiators to help attract more employees. Through research and strategy provided by Wilderness, Capital was able to leverage the data to create video testimonials that spoke directly to the audience and leveraged an informed strategy to accelerate the recruitment engine.
January 18, 2017