Kids Read Now is a literacy-focused nonprofit that is mission-driven to reverse the summer reading slide and put books in the hands of kids during their off months.
The nonprofit was dependent on a sales team to walk financially-strapped school districts through its mission and solutions. Without a clearly defined sales strategy in place or a marketing engine to move additional leads further into the funnel, the nonprofit was struggling to expand its reach from a small regional base to a national level.
Wilderness Agency helped Kids Read Now identify a target market, set a sales strategy and create a pathway and clear funnel to turn prospects into customers. By engaging the same team to create a multi-dimensional marketing engine and oversee the strategy behind the sales arm, Kids Read Now was able to quickly start converting and signed up more school districts for its program.
Kids Read Now redefined how it was training sales staff and shifted to a way that resonated with districts. The brand positioned itself as the solution to a clearly-defined problem and gave information to overcome obstacles and objections.
Implementing clear steps and conversion goals Kids Read Now was able to shore up sales and provide key collateral to decision makers to support every step of the sales process it defined.
Within four months, the nonprofit jumped from 4,000 to 12,000 enrolled school districts, and grew revenue from 250,000 to 1.2 million, with aggressive goals–and a clear and attainable plan–to rapidly grow nationwide in the next four years.
December 4, 2011