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Raider Race

CLIENT

City of Fairborn

 

INDUSTRY

Event

 

APPLICATION

UX Design, Web Design, Branding, Collateral

The city of Fairborn wanted to make an impression on Wright State University students. The priority was to give them a better view of the changes that the city made to the downtown area.  It was also an opportunity for the local businesses to engage the students and show them what they have to offer.

 

Wilderness Agency and City Manager Rob Anderson had the unique idea to show the students how Fairborn is laid out with a city wide scavenger hunt. The concept was to have the students create a team of no more than 4 people to search for clues, solve puzzles, interact with the local businesses and have a good time doing it.

 

The first step in branding the event was the creation of the name. This came to be known as the Raider Race, named after the university mascot. After some design work for the logo and a basic layout for the event was made, the next step was to build a website for registration and informational purposes.

 

As the website began to take shape, community involvement was necessary for this to take place. City Council members and Wilderness Agency reached out to local businesses to gauge their interest in participating in the Raider Race. The reaction was positive and the plan was set to bring the students downtown. Now, they just needed the students.

Wright State University was a few weeks away from their move-in day and as the event neared, the city and Wilderness Agency saw this as an opportunity to encounter as many students as possible. The Student Activities Board helped by allowing a representative of Wilderness to talk to students first hand and let them know what the Raider Race was all about.

 

While face to face interaction was successful, the world of an university student is spent online. Wilderness Agency put together social media accounts with the intention of reaching as many students as possible. Through these platforms, the spread of information became much quicker.

 

One of the hurdles that the city and Wilderness foresaw was this being the first annual Raider Race. However, with the influence of Twitter, Instagram, and Facebook the news of the event spread much quicker. Students responded in kind by sharing, liking and re-tweeting the event to their friends.

 

The games that the students would be participating in were a mix of puzzles, physical challenges, and trivia all while interacting with the downtown businesses. Emphasis was placed upon showing the students the places they may not have known about, as well as the places that are being revitalized.

 

The game took place all along Main St., with various stops into and outside of the shops, restaurants, and landmarks known throughout Fairborn. One game in particular sent the students all throughout the town. City Council members, Fire Department workers, and the Mayor participated in the fun and volunteered at some of the challenges.

 

The result left a lasting impression on all participants. The businesses engaged with all the students involved. All students got to see that their neighborhood has a lot to offer and had a chance to explore it while having a great time. The Raider Race will be a continual event and will hope to bring more awareness of the community that these students are living in.