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Rumford Videos

CLIENT

Rumford Industrial Group

 

INDUSTRY

Industrial Machine Adhesives

 

APPLICATION

Videography

As Belzona’s only Midwest distributor, Rumford Industrial Group wanted to show off the compound’s dexterity and the multiple uses for repairing engine blocks, shafts, keyways, chillers, and a multitude of industrial capabilities.  

 

Despite its high-level performance, Rumford still faced a mountain of objections when attempting to convince customers. Giving customers a visual representation was very important for CEO Jim Rumford.

 

Wilderness Agency wanted the main subject to be Jim Rumford explaining the process that the technician would be going through to repair these damaged items.  The set would be the warehouse of Rumford Industrial Group. The lighting in the warehouse were large fluorescent tubes and not conducive for our subject.

 

Ultimately, the project was an easy shoot, with only minor issues of ambient noise. With the use of Adobe Audition and Adobe Premiere, we were able to get the video cut together and audio cleaned up with relative ease. Now, Rumford has an easy and effective way to show how great their product is.

Video Builds Trust

The use of video within an organization’s marketing mix provides the ability to deliver their story in an aesthetically appealing and easy to understand media. Animation videos capture ideas or products that cannot be photographed or captured in a single frame or to demonstrate concepts or prototypes that have yet to be developed.

It provides the ability to show a visual summary of the most complex products or services conveyed in a medium that creates feeling and emotion in a method that is dynamic and quickly grabs the attention of the viewer.

Video with high-value content work across websites and can be easily shared over multiple channels including YouTube, Facebook, Instagram and emerging social media channels.

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