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University of Dayton +

Wilderness

Always a student, never a master.
Keep moving forward.

We are a team of perpetual students.

 

Eager to learn and grow. Passion and flexible enough to evolve our skills with the changing marketplace. We want to help you navigate through the wilderness and connect with your audience.

 

Our model works in your favor. Wilderness works with a team of 300+ creatives from freelancers to specialized agencies. For every client, we create a customized team specifically matched to the skills required for the project. Our ability to create custom teams means our agency is media agnostic. We identify issues before finding the most appropriate solution.

 

What does this mean for you?

 

A smart creative, innovative and experienced team partnered with your team to help achieve project and business goals through a tried and true seamless process.

Website Design

Storytelling through

site design

 

Pickrel, Schaeffer, and Ebeling

 

Law firm Pickrel, Schaeffer and Ebeling needed a website reflective of the firm’s position as a regional pillar of guidance and support as one of the region’s largest firms with a wide breadth of specialties.

 

As a helpful resource for the community, the firm needed a website with a clear path to help users find the information they need to make an informed decision. The previous site experienced clunky navigation and required users to take multiple steps and make multiple decisions before they found the information they needed to become clients.

 

Relying on business insight, analytics and best practices, Wilderness helped Pickrel, Schaeffer and Ebeling determine what information was most important to users and what information no longer needed to be on the site. A search function, easily accessible in the middle of the page, made it easy to direct users to the right place on the site.

 

Focusing on the user experience and the path to conversion made the expected journey clear to clients and prospects coming to the site and made it easy for visitors to get from point a to point b, resulting in clear direction from first click to contact and more new clients for the firm.

 

Wilderness worked with Pickrel, Schaeffer and Ebeling to deliver the modern, user-friendly website the firm needed. Through content organization, strong calls to action and clear navigation, the firm was able to present a website that was on brand, on message and worthy of the firm’s reputation in the community.

Video Content Marketing

Elevating

content

 

Aileron & Forbes

 

Aileron focuses on helping business owners grow their business strategically by helping them refocus on what they need to build better versions of their businesses as they exist today. The nonprofit organization helps business leaders by removing layers of superficiality to get at the core of what drives success.

 

For all that the organization focuses on strategy, their website wasn’t doing them any favors, primarily because it was lacking a strategy of its own. Although it was flush with great content, sprinkled throughout a significant number of pages, the journey was missing, leaving users to wander the site without clear direction.

 

Wilderness provided Aileron with a website refresh that infused a new design and color palette and refocused its content and provided a clear path for site visitors to follow.

 

Wilderness also worked to expand a partnership with Forbes, through which video content and blogs produced by the agency could be posted and expand Aileron’s reach, exposing the organization’s value to a large-scale business audience and attract them back to the Aileron website.

View Videos Visit website

Consumer Packaged Goods

Clarity

through

messaging

 

Fluid Applied Roofing

 

Fluid Applied Roofing was experiencing success as a manufacturer selling products direct to construction companies, but the company saw the potential to build something bigger through taking its products direct to the consumer market.

 

Wilderness Agency worked with Fluid to draw at the value of the brand and build a look and tone that made leveraging their messaging an easy win. Through brand development, Wilderness helped Fluid to streamline its product mix into a process that made it easy to understand and communicate to customers.

 

This system was reinforced by a color coding system that helped identify product categories for their premium line. To communicate the premium quality of the product we helped secure a relationship with a bucket manufacture which included a handle on the bottom of the bucket to make pouring easier and reducing slips/spills.

 

Since launching their new brand Fluid Applied Roofing is gaining national attention and traction in their marketplace.

Employee Recruitment

Approachable

& actionable

 

Capital Health

 

In a crowded marketplace, Capital Health struggled to differentiate itself from other in-home health companies struggling to recruit new employees.

 

From the management team to the individuals they serve, focuses on providing an inviting environment. The organization has grown rapidly to serve 12 geographical areas within its regional footprint, relying on a staff of more than 1,500. Without a funnel of dependable employees, Capital stood to lose the market share it was rapidly gaining.

 

Wilderness Agency leveraged intimate video interviews with the team to capture authentic stories from Capital employees, some of whom have grown with the organization for more than 16 years. Videos were short, simple and to the point, driving prospects to want to join the Capital Health family.

 

Wilderness helped Capital identify its key differentiators to help attract more employees. Through research and strategy provided by Wilderness, Capital was able to leverage the data to create video testimonials that spoke directly to the audience and leveraged an informed strategy to accelerate the recruitment engine.

Branding

Energizing

a brand

 

Active Physical Therapy

 

When Active Physical Therapy began its journey of rebranding, the company was looking for an image that clearly conveyed its passion for wellness.

 

Through the branding process, Wilderness helped Active to simplify an overly-complicated service offering into three main categories that made its messaging clear to customers. Through market and competitive analysis.

 

Active’s rebranding process required a journey through several iterations, variations and ideas to eventually land on a concept that captured the true identity of the company. The journey, however, was the process Active needed to gain a better understanding of who they wanted to be.

 

The new logo is a show of strength, pulling in the triangle to reflect the company’s three new directions with its service offerings. The stability of the brand moving forward is reflected in the logo’s spinal inspiration.

 

To go along with the new identity, Active needed a new website to carry through the contemporary look and feel. Wilderness worked with Active to simplify the navigation and elevate the service offerings through their new categorizations, making it easy for users to self-select areas of the practice they wanted to learn more about and follow the paths through the website to ultimately book an appointment.

 

By focusing on the company’s mission and values instead of its tactics, Wilderness was able to help Active zero in on a brand that beautifully and effectively conveyed both.

Catalog

Products that

require a

mega production

 

Lawter, Inc.

 

Lawter creates adhesives, specialty coatings, aroma chemicals and synthetic rubbers, but their real story is in the company’s values.

 

The company’s slogan, “Better, Cleaner Chemistry” is also its mission. The company had a complex site, a complex product line and a lot of information it needed to convey to customers via its website. But most importantly, it needed this mission to underscore everything.

 

Wilderness Agency worked with Lawter to visually redesign the brand into a more modern look and feel that set the tone for its sustainable mission. By thoroughly examining the information and goals of the website, Wilderness was able to help Lawter navigate a tangle of information and set out a clear path for users to enter the funnel. We aligned the company’s goals with a strategy to target key industries, and changed the navigation and content organization of the website to match.

 

Using the same strategy, Wilderness was able to work with Lawter to create a mega brochure to organize all the company’s products in a clean and clear design that made it easy for customers to use and quickly find what they are looking for.

 

With a new, user-friendly website, the brand identity quickly conveys the value. By capturing the culture, defining a mission for the site and making its intentions clear, Lawter is now able to target specific industries and convert at a higher rate, expanding its customer base and growing revenue to meet goals.

Integrated Messaging

Defining

quality

 

ChoreTime

 

After 70 years of delivering dependable equipment throughout the agriculture industry, ChoreTime was in a rut of its own. Farmers could depend on the equipment, but ChoreTime couldn’t depend on itself to identify and praise the merits of why someone would choose to do business with them.

 

Like many companies, it had entered a cycle of saying the brand was a quality brand without really defining out what that meant to the customer.

 

Wilderness Agency worked with ChoreTime to strip down the buzzwords and sales speak and get to the core of the actual value the company offers to its core customers. Farmers don’t buy ChoreTime because its equipment is “quality,” they buy ChoreTime, because they can count on it to not break. They buy into the company for the peace of mind.

 

ChoreTime’s customers look to it to be the expert in the space–a thought leader in a mature industry.

 

Wilderness Agency delivered fresh designs with clear messaging and iconography for trade shows, presentations, and advertisements that captured the brand’s true value and conveyed it to the audience in a clear and concise way.

 

By redefining how ChoreTime viewed sales and strategy, Wilderness helped to break the company out of product-based selling and start to guide marketing and sales based on purpose and actual value, crafting a message that resonates and ultimately, creating a bigger impact for customers.

Economic Development

Redefining

a city

 

City of Fairborn

 

The City of Fairborn didn’t want a bland piece of paper with statistics and data for its annual report. Instead, Fairborn wanted to inform its citizens with something modern that reflected its development as a city.

 

Wilderness Agency, which is based in Fairborn, wanted to work with the city and develop the report into a living document that would continue to grow as the city does. With a progressive annual report, Fairborn saw an opportunity to change how it was perceived by businesses and residents.

 

Pivot grew out of the need to tell a different story. The microsite showcased the economic growth and progression the city was experiencing and showcased the contributions and attributes the area already had.

 

By focusing the site on the businesses that were finding success in Fairborn, this positioned Fairborn as a business-friendly city eager to help entrepreneurs grow.

 

Using content from the website, Wilderness then worked with Fairborn and the Dayton Business Journal to deliver the stories directly to the desks of entrepreneurs and C-level executives with a special supplement within the business newspaper.

 

Overall, the new approach to what started as an annual report project helped to position Fairborn as a leading economic development player.  

 

The response was positive, and the change in perception continues and as more economic possibilities arise. The City of Fairborn continues to live out its motto as a city in motion.

Integrated Messaging

Executing a

clear plan

 

Kids Read Now

 

Kids Read Now is a literacy-focused nonprofit that is mission-driven to reverse the summer reading slide and put books in the hands of kids during their off months.

 

The nonprofit was dependent on a sales team to walk financially-strapped school districts through its mission and solutions. Without a clearly defined sales strategy in place or a marketing engine to move additional leads further into the funnel, the nonprofit was struggling to expand its reach from a small regional base to a national level.

 

Wilderness Agency helped Kids Read Now identify a target market, set a sales strategy and create a pathway and clear funnel to turn prospects into customers. By engaging the same team to create a multi-dimensional marketing engine and oversee the strategy behind the sales arm, Kids Read Now was able to quickly start converting and signed up more school districts for its program.

 

Kids Read Now redefined how it was training sales staff and shifted to a way that resonated with districts. The brand positioned itself as the solution to a clearly-defined problem and gave information to overcome obstacles and objections.

 

Implementing clear steps and conversion goals Kids Read Now was able to shore up sales and provide key collateral to decision makers to support every step of the sales process it defined.

 

Within four months, the nonprofit jumped from 4,000 to 12,000 enrolled school districts, and grew revenue from 250,000 to 1.2 million, with aggressive goals–and a clear and attainable plan–to rapidly grow nationwide in the next four years.

Environmental

Directing

through

strategy

 

Office Max

 

OfficeMax offers customers everything they need to supply their office and keep it running, so much so in fact, that the visual hierarchy of the stores was getting in the way of moving customers through to key service areas.

 

OfficeMax needed to clearly set apart its print center in a way that visually attracted customers and guided them through the value the amenity offered.

 

Our team provided OfficeMax with its new Service Center that clearly defines the value of that area of the store for customers. Through clear way-finding and signage throughout the store, OfficeMax was able to start funneling customers to the service center and educating them along the way, creating an emotional relief that their solution had been found, and it was at OfficeMax.

 

By providing inspiration and education itself, OfficeMax made using the service center easy. A self-directing menu board helped to answer questions and guide users through the appropriate processes.

 

The new brand identity extended beyond the store into digital ads and a web presence that redefined and elevated the print services for OfficeMax and returned a healthy ROI for that department.

Video +
Animation

Video Partnerships

 

Wilderness Agency works with strong partners for video work. Our curated partner list allows us to find the right best fit for your organization both stylistically and within your budget. Take a look at some of our partners below.

Ruef

2017 Promo Reel

$16,000 – $34,000

Benjamin Rivet

EXAMPLE: Link Dayton Bike Share

$5,000 – $12,000

Indigo Life Media

EXAMPLE: Tech Town – Take a Break from Work

$5,000 – $12,000

Broadcast2World

EXAMPLE: International VanLines

$4,000 – $10,000

Internal Communications

Setting

the paths

that matter

 

Seepex

 

A complicated sales portal wasn’t doing any favors for the sales staff at Seepex, which depended on the portal to access key information and collateral as well as dashboard information and reporting.

 

A clunky user path and complicated access to information made the process unmanageable and unattractive to the teams that needed to use it.

 

Wilderness Agency worked with Seepex to untangle the information and visually enhance and modernize the portal, creating a clean, clear pathway to information and a pleasant user experience through the process.

 

By redefining the organization to match users’ behavior, Seepex, and the Wilderness Agency team were able to create a visual hierarchy with clear calls to action and easy access. Better looking reports meant staff could easily decipher the information, interpret data and leverage it to accomplish goals.

 

By streamlining the portal and maximizing the efficiency of the process, the Wilderness Agency team was able to turn it into a functioning tool for the sales team, enhance efficiencies and leverage the portal to grow revenue and meet sales goals.

e-Commerce

Building

a brand

 

Evans Lane

 

Evans Lane was spinning its wheels as a white-label furniture company was looking to make a shift to expand its business model and capture part of a larger audience.

 

Wilderness Agency helped clear the path for Evans Lane by developing a new e-commerce website that successfully expanded the business model and elevated the Evans Lane brand to a new level where it could compete with national furniture retailers.

 

Wilderness developed the strategy and strengthened the business model for the expansive new website, which propelled Evans Lane from a single-manufacturer furniture retailer to an e-commerce curator of 16–and growing–unique and creative brands carefully selected to help consumers make their outdoor spaces an experience.

 

Working with Wilderness, Evans Lane was able to turn on a marketing engine that drove traffic to the site and chipped away at the market share from the bigger brands. By setting up Evans Lane as a boutique platform, the company was able to attract new customers and convert sales via inbound strategies that met customers where they were and luring them through defined pathways and aspirational creative.

 

With the success of the new website and the strategy fueling it, Evans Lane plans to grow the business rapidly, adding up to three new retailers to the company’s offerings each month and expanding its reach through increased breadth online.

Consumer Packaged Goods

Monetizing

their mission

 

Scratch Foods

 

When Chef Matthew Hayden started Scratch Foods, he set out to start a food forward catering company with the goal to become the premier, contemporary full-service caterer in the region.

 

Food isn’t just a business for Hayden, it’s a passion. Wilderness worked with Scratch Foods to help Hayden identify recurring streams of revenue and grow the business while leaning into his passions. Wilderness worked with Scratch to increase sales through recurring streams of revenue, build a marketing engine to drive sales and leverage Hayden’s passions into new opportunities and grow the revenue for the company.

 

By creating two divisions, Scratch Events and Meals from Scratch, Scratch Foods was able to capture new market share and fulfill a need in the community. Meals from Scratch partnered Hayden with a medical institution to provide healthful meals and guidance to customers to help them focus on healing through food. The venture gave Hayden an opportunity to give back and provide a service to a cause very near and dear to his heart. By aligning the company’s mission with his passion, the new revenue stream helped expand Scratch Food’s reach and grow the company’s bottom line.

That’s part of our story…

We’d love to hear more of yours!

 

 

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