Define a formula that calculates total profits from AdWords.
Conduct a Large-Scale Manual Bid Experiment.
Reason: Gain a competitive advantage by discovering profitable bidding possibilities faster than your competitors.
If you’re aiming for a cost per action (CPA) of $25 for your account, adjust it to $30 to experiment with a 20% global bid increase. According to data from Google, increasing your bid by 20-30% can help distinguish the impact of your bid from other factors in the auction, such as changes in user search terms or bids from other advertisers.
Use automated bidding to make bid adjustments.
This will allow you to save time and focus on other important tasks and strategies.
Optimize your AdWords account towards a $30 Cost Per Acquisition (CPA) by using the Target CPA flexible bid strategy. This strategy was recommended after the results of your manual bid test showed that this target resulted in higher profits for your account.
