CLIENT
Bring Your Own Change
INDUSTRY
Education
APPLICATION
UX Design, Web Design, Collateral Design
The Dayton Regional Green Initiative is looking for a strong campaign to drive engagement in a movement to inform, engage and inspire people to change behavior and make better choices. The campaign needs to focus on persuading people to reuse or bring their own containers to avoid wasteful actions and unnecessary waste.
Dayton Regional Green Initiative needs to be clear about its intentions and goals, so as not to leave the audience asking “What does that mean?” There should be a logical call to action that drives a change in behavior. Through research and creative strategy, Wilderness Agency was able to take on this full campaign and create a recognizable message that will permeate the local landscape and initiate progress to an ecologically and economically conscious demographic.
Utilizing the self-empowered movement that many people have adopted, Be Your Own Change was created. The idea was to put the responsibility in the hands of the consumer through messaging the impact their choices have on the world around them. The messaging needed to be clear, compelling and offer a logical “next step” avenue for people to continue their engagement.
With a copious amount of data and research available, Wilderness Agency could construct an insightful landing page to inform the general public and local businesses. Through this approach, the message can reach more people and begin to influence decisions. This site shows what damage has been done by lack of change and what you can do to make a difference.
A campaign like this requires deliverables that, while being creative, approachable and relatable, also give engaged audiences an additional avenue to buy in. Dayton Regional Green Initiative needs to drive a movement that results in a change of behavior for people to lessen their impact on the environment.
Wilderness Agency began creating branding for T-shirts, stickers, reusable water bottles and tote bags so the campaign can leverage engaged audiences as additional endorsements. This also encourages people to begin their journey toward making better decisions that can affect their environment.
The campaign should be creative, agile and innovative. It needs to be powerful enough to sway opinion and creative enough to drive engagement. Through social media, Wilderness Agency created an avenue to inspire others to make a difference with minor disruptions. From posts on how to make a change in your daily habits to documenting how those changes benefit those around them, a larger audience can be influenced.
