Middletown Christian School

Since 1972, Middletown Christian Schools has been committed to serving Christian families in Franklin, OH. As a ministry of Grace Baptist Church, Middletown Christian Schools serves as an extension of the Christian home in reinforcing the Biblical teachings of the home and the church. With their desire to grow the number of families served in northern Ohio, they needed to refresh their design and messaging tactics.

With specialized courses in Biblical teachings, top-notch athletics, and customizable learning paths, they have a multitude of reasons for students searching for a new school. Their website is currently an optimized, quality representation of their value as a Christian private school. However, their print marketing materials required a modern refresh to match the web assets.

Middletown enlisted the help of Wilderness Agency’s design and copy team to redesign the New Student Folder…

Increase Local Awareness with Print

While digital marketing tends to prevail in this day and age, organizations with a physical presence, like a campus, print marketing may be the most effective way of making their presence known locally. Beautifully designed custom brochures help increase brand awareness, and draw local families to the school, leaving lasting impressions.

The key strategy to redesigning Middletown’s materials involved

• Highlighting the achievements of Middletown’s current students
• Simplifying the messaging