CLIENT
Fairborn Digital Academy
INDUSTRY
Education
APPLICATION
Animation, Web Design, Ad Campaign, Social Media
Fairborn Digital Academy was in need of a website that would inform prospective parents and help current students. To help create a user-friendly site that would also be Ohio Department of Education compliant, Wilderness Agency started by developing a new content structure to tell Fairborn Digital Academy’s story leverage search engine optimization best practices, and focus on capturing the tour experience in an online format.
Wilderness Agency worked alongside Fairborn Digital Academy to revise the design for the site, bringing it more up to date and implementing a more visually appealing experience. Using the WordPress platform, which allows flexibility in back-end editing, search engine optimization, and a user-friendly interface, the website can be edited on any computer and allows Fairborn Digital Academy to update the content with ease.
The brand Fairborn Digital Academy was in need of an update as well. Wilderness Agency gave the school a new identity, one that would help with instilling a sense of identity and would play well on different kinds of ephemera. The web theme played nicely with the school and created an immediate recognition as a non-traditional educational facility. The new font gave the school a more modern approach and solidified its presence
Wilderness made suggestions and implemented user experience improvements for Fairborn Digital Academy’s website to make the experience stronger. Wilderness also created and maintained an email newsletter strategy to leverage content creation to feed a marketing and public relations engine that results in funneling prospects through the conversion funnel.
Fairborn Digital Academy was in need of a search engine optimization strategy to guide the direction of content. Utilizing a well-researched keyword strategy, Wilderness Agency was able to create, implement, and manage a content strategy that will leverage keywords and search engine positioning to result in more productive views and experiences on the website.
To steer even more traffic to Fairborn Digital Academy, increasing their social media presence was essential. Wilderness provided guidance and strategy for social media direction, establishing a strong social media voice for Fairborn Digital Academy that engages current and future students and parents.
Wilderness Agency will continue iterative improvements to the website to ensure Fairborn Digital Academy’s message reaches the correct audience. The creation of ephemera and other improvements will continue to expand the brand in a positive direction. Fairborn Digital Academy will implement these new directions and focus on creating a place for students to succeed in their educational careers.
