Reynolds Machinery

Reynolds Machinery is the exclusive Ohio distributor for these world-class machine tool manufacturers. They hold an 80+ year legacy in Dayton for providing consistent and innovative CNC machining, turning, grinding, and now, 3D printing.

Known as a distributor for innovative, top-of-the-line machinery, the company was projecting an outdated look and feel, and utilizing proper StoryBranding techniques to adequately explain their story in the Ohio region. Ultimately, Reynolds Machinery’s brand was misaligned with its image and reputation in the industry.

Wilderness worked with Reynolds to redefine their brand image, refine their messaging and develop a content plan. The resulting refresh needed to complete two goals: getting their foot in the door with valuable prospects and further engaging current customers.

A Website That Communicates Expertise

With a complete and informative website, Reynolds was able to designate themselves as an industry thought leader. They increased the amount of useful content through expanded products and services pages which previously could only be found through outbound links. This increased their search engine optimization and increased the amount of time spent on site.

Since the site was revealed in mid-2018, the website has seen over 67,000 page views with an average visit time of 3:05 minutes. Nearly 10% of all traffic makes it to the contact form within two clicks.

Branding At Events – Reynolds Machinery

The new brand identity was launched throughout all printed materials, trade show displays and throughout the building–enhancing the Reynolds experience, and making the showroom a destination for clients.

The company played host to an open house to unveil the revitalized design and voice, and as a result, sold several machines, strengthened relationships with existing clients and gained new partnerships within greater Dayton’s booming manufacturing sector.

When traveling to trade shows and industry conventions, it is essential to remain recognizable as a brand while impressing those who have no prior knowledge. Reynolds simply built upon a strong, well-known, and trustworthy foundation to better tell their story in a compelling way. When now attending trade shows, they have the promotional materials, eye-catching design, and booth set-up they need to succeed.

With a strongly branded foundation and a defined story to tell, Reynolds Machinery is now in a more advantageous position to aggressively target prospects in the market for machinery, using inbound marketing, email automation, trade show presence, and empowering the sales team with the information they need to close sales effectively.